We all need that reason to get started.  DocMorris.de put together this great 2-minute ad to remind us of that why.  To remind us that what starts out as hard, quickly becomes routine and then a habit.  Created for their #Herzensangelegenheit campaign (translated to “Affair of the Heart”), the premise is simple if your heart has a why your body will find a way.

While I was first watching, I was fully expecting the person in the photograph to be a lost loved one, perhaps a lost spouse – I was so pleased to see it be someone in his “now” and his why to be something that seems so simple to some, but matters so much to others.

If you have not taken a few minutes recently to write down your “why”, take a moment and do so.  May your hard quickly become routine and your routine turns into a positive habit.

#EDGB