Values And Norms

There is usually a discrepancy between what people consider their values to be and the effective values which direct them and of which they are not aware.
In the industrial society, the official conscious values are those of the religious and humanistic tradition: individuality, love, compassion, hope, etc. But these values have become ideologies for most people and are not effective in motivating human behavior. The unconscious values which directly motivate human behavior are those which are generated in the social system of the bureaucratic, industrial society,those of property, consumption, social position, fun, excitement, etc.
This discrepancy between conscious and ineffective and unconscious and effective values creates havoc within the personality.  Having to act differently from what we have been taught and profess to abide by makes us feel guilty, distrustful of ourselves and others.
–Erich Fromm